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Aria Distribution has announced that it is the sole UK distributor of the Two Old Hippies acoustic and electro acoustic guitar brands, the Bedell and Great Divide lines.

Click here to view Press Release

?There?s a rush that comes over you when you strum a guitar for the first time and it just feels right,? explained Tom Bedell, one of the old hippies behind Bedell Guitars, a division of Two Old Hippies. ?We?re so sure our premium guitars will feel ?right,? we?ve added a twist to get people to want to pick one up and give it a try.? That?s how the Bedell Test Drive Program was born.

The exclusive Bedell Test Drive Program is designed to drive consumer traffic to its dealers and is running April through June. During this time, customers will be urged to visit a dealer to test drive a Bedell guitar. Upon completion of the test drive, customers will complete a brief survey to receive a free Bedell Guitar Care Kit containing D?Addario Phosphor bronze acoustic strings, polish, cloth, string winder and picks (valued at $25.99). They will also be entered in a drawing to win a chance to build their dream guitar through the Bedell Custom Shop.

The Test Drive Program is being promoted through trade and consumer advertising and in-store displays. ?This is a great opportunity to drive new customers to our dealers,? explained Bedell. ?As a new guitar brand, we?re out to earn our way into the hearts of both consumers and dealers. This is a good way to show our commitment to building our brand of premium guitars one guitar enthusiast at a time. And it allows for the kind of instant feedback we need to keep reaching for the stars.?

You might expect two old hippies would groove to the thought of owning a classic ?V-Dub?, so why wouldn?t Two Old Hippies help spread our ?Peace, Love & Rock n? Roll? message by giving away a custom restored 1965 Volkswagen Magic Bus? The promotion is scheduled for January 14-16 in conjunction with the 2010 NAMM Show at the Anaheim Convention Center in Anaheim, California.

The Magic Bus is painted in the ?Flower Power? style that defined the hippie era and will serve as the centerpiece for our Two Old Hippies booth #4840 in Hall C of the Convention Center.

Attendees can register once per day at the booth during regular show hours until noon on Saturday, January 16 with the drawing scheduled for 1:30pm. ?That?s when things will start to get interesting,? explained Tom Bedell, one of the Old Hippies. ?Three names will be chosen and each will pick a key to the Magic Bus. Only one key will work and that person will win the Grand Prize.? Prizes will also be awarded to the other two finalists with second place receiving a top-of-the-line TBCE-28-G Bedell Performance Guitar valued at $1,400 and the third place winner getting a 2OH Assortment Package valued at $500.

The iconic Magic Bus is symbolic to Two Old Hippies, not to mention owners and original hippies Tom and Molly Bedell. ?Our company is about a lifestyle,? added Bedell. ?It?s about being part of the vibrant music scene and getting back to the roots of what peace, love, and rock & roll stood for.?

Besides the Magic Bus, our booth will showcase our two guitar brands: premium Bedell Guitars, made from hand-selected solid wood and entry level Great Divide Guitars. There will also be custom guitar samples from the Bedell Custom Shop as well as Two Old Hippies apparel and accessories.