Article provided by The Music Trades Online | http://www.musictrades.com/news1.html
Featured in The Music Trades October Issue
“Old Hippie” Restarts The Company He Launched 40 Years Ago
…guitars was less than overwhelming. However, recalling the experience today brings a smile to his face, and he reflects, ?It was a lot of fun while it lasted.? Four decades later, after working as a political consultant and then transforming Pure Fishing Inc. into a $500 million (sales) manufacturer of fishing tackle, his career has come full circle with the revival of the Bedell brand of acoustic guitars. This time around, though, he?s marshalling ample financial resources and proven marketing and managerial skills to ensure that his brand makes a more lasting impact. With a distinctive line of acoustics that covers all major price points, backed by a high-impact consumer advertising campaign and an independent-friendly MAP policy, Bedell is confident that his company will quickly ?earn its way into the market.?